Promoting Vaccines and Addressing Vaccine Hesitancy


These webinar slides provide practical guidance for improving conversations with patients and families who are hesitant about vaccines. The session reviews organizational strategies to support pediatric vaccine uptake and communication techniques clinicians and care teams can use to respond respectfully to questions and concerns. Content includes the role of healthcare providers as trusted sources of information and the HEAR technique for engaging patients in productive, patient-centered conversations. Practices can use this resource to strengthen staff communication skills, support consistent vaccine messaging, and reduce missed opportunities for recommended immunizations.

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